Massive Change
In November of 2003 I was selected to join the Institute without Boundaries. An experiment in design education inside Bruce Mau Design. Each team member comes to the IwB with varied post-professional experience such as international relations, environmental research, art, architecture, journalism, design, and education. We were selected to work on the first project of the IwB, Massive Change: The Future of Global Design. A discursive communications project, it will explore an optimistic representation of the human capacity to create change on a global scale through design.
Massive Change required our team, the IwB, to take on wide array of outcomes to communicate the project thesis. To promote the 20,000 sq ft exhibition at the Vancouver Art Gallery we were responsible for managing, writing and designing the marketing campaign. The campaign consisted of posters, invitations, banners, a 3-month ad cycle in various Canadian publications, and other collateral such as street cards, bookmarks and magazine ads. Three of us from the IwB were responsible for the marketing component of the project. I worked as copywriter, designer, and briefly as a project manager. This distribution of roles is a team structuring method utilized by the IwB.
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